We feel pretty strongly about the benefits of online marketing, but would never put traditional marketing on the back burner. After all, we didn't stop watching TV, or listening to the radio. We still open our mail and read the newspaper. Just because something seemingly bigger came along, doesn't mean it's better for everyone.
We write, shoot, produce and edit television commercials. (Averaging 35 commercials every month, actually!) We design print publications for magazines and trade shows. We layout newspaper ads weekly, and yes, we still believe that radio has its place in the marketing arena. Every client is different and has different needs. The team at RITZ Marketing will help you identify a strategy and the best avenues to reach your core consumer.
The Creative Services Team at RITZ Marketing brings a combined 60 years of experience writing, producing, shooting, directing and editing for video and television. Our team approaches each campaign with an open slate; Brainstorming, research and storyboarding go into each project. Every message must carry the brand, entice the consumer to buy and be memorable. There's a lot of cutting up and laughter that comes from that side of the house. That apparently is what it takes to produce award winning commercials and videos.
All of our production services are in-house using top of the line editing and animation software / equipment. No job is too large for this crew!
Our Creative team develops savvy, unforgettable, entertaining and informative radio campaigns that make the listener stop short from changing that channel. Because our production is handled in-house, we're able to turn a spot around in a short period of time.
There are print ads. Then there are print ads that sell. The ones that sell are well thought out, creative, attention getting and include a call to action for which consumers respond. Done right, these ads have a meaning behind the color palette. The font was chosen for a reason, and the message is strategic. These are the print ads that the Creative Services Team at RITZ Marketing produces. Our design department creates memorable messages for magazines, newspaper, billboards and direct mail campaigns.
Who the heck negotiates all day long and absolutely loves it? Our media buyer does!! If you’ve ever placed your own media, you know it's a daunting task. How do you know which medium will best reach your core customer? Which station and day-part? What publication on what day? What is a cost per point? Who came out on top last rating period? Who has the better mailing list? What’s the cost for postage per 4x5 mailer? Our Media Buyer knows all of this: negotiates rates and gets the best deals for our clients. Demographics, competitive landscape, and market analysis goes into each and every buy.