Organic and Paid Search Optimization
We offer efficient Display Advertising placement. We don't place your ads and let them run. We take it one step further. We identify the websites and categories that show indications of successful placement and kill those that don’t perform. We examine the market to determine the most effective plan, considering: Contextual, Behavioral and Retargeting methods.
Social media/word-of-mouth strategy
Consumers are highly more likely to share bad news than spread good news. Considering the amount of blogs, forums, social sites, discussion boards, and newsgroups, it's easy to see how one unsatisfied customer could effect perception of a company's brand.
At Ritz marketing, we will help you identify the communities that are most likely to discuss your product or service. We'll monitor conversations, alert you when needed and encourage you to join the conversation.
Alternative Technical Strategies
Digital marketing is not just reserved for the web. We've moved past that and we’re moving fast! We place our client’s message where it makes most sense. This means on mirrors in bathroom stadiums, digital billboards at airports and on mass transit. We have exploited mobile technologies to make it work for our clients. Mainstream, we're not. If it makes sense to put your product in front of a person in a laundry mat, we'll do it.
Analytics and Tracking
There was a time when you could throw thousands of dollars at a marketing campaign and not know whether or not it was successful. Just 10 years ago we were filling out the "Where did you hear about us?" form at tanning salons, car dealerships, and retail outlets. It was just not possible to tell if that radio / tv or print campaign worked. Is the current ad working – or did that commercial you ran 3 months ago bring the customer in the door? At the end of the day, you didn't know.
At RITZ Marketing, we know how well our campaigns perform offline and online. We provide our clients monthly to daily reporting that ensures we have the marketing budget properly allocated.