A company's identity affects people of all ages. Listen to the adorable-sounding little girl in this video. She is asked to identify various logos. I found her take on each one refreshing

Most of the companies in this video have done an amazing job at branding themselves. When a child identifies your logo as the "coffee" logo without hesitation, you have made yourself about as recognizable as possible.

The more brand recognition you get at the end of the day, the more likely people are to buy your product. Good job Starbucks.